The province of Loei has kicked off its famous Poinsettia Phu Rua Festival, which will be held until January 2014.

Viroj Jivarungsan, the Governor of Loei Province, presided over the opening of the Poinsettia Phu Rua Festival today. This is the second time the festival has been held to promote tourists attractions the province is proud to offer, targeting foreign as well as Thai tourists. The event is held in a large area of 5 Rai, which has been decorated with hundreds of thousands of Poinsettia to create excellent scenery for picture taking during the day. It also boasts flower-shaped lamps and giant colorful windmills for visitors to enjoy at night.

The festival partly marks Phu Rua’s high tourism season, as Loei is an extremely popular among tourists during November – January each year. The province has been voted the most popular tourism destination in the Northeast during the winter and New Year seasons, according to the It has been ranked third nationwide for winter tourism, following Chiang Mai and Mae Hong Son.

Loei is famous for it’s mountaintop seas of fog and chill winters, which generate approximately 2.2 billion baht each year for the locals. It is also famous for its ornamental flora industry, which is one of the largest in the country; especially for Poinsettia, which brings in at least 150 million baht each year for Loei province.

News from NNT