The Rolls-Royce Motor Cars launched the world's first Rolls-Royce Boutique showroom at Bangkok's Siam Paragon mall.

The showroom was officially opened by Rolls-Royce Motor Cars Asia-Pacific regional director Paul Harris, general manager for Emerging Markets Asia, Herfried Hasenoehrl, and general manager for Rolls-Royce Motor Cars Bangkok, Chatvithai Tantraporn.

Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car showroom is a smaller, intimate boutique which serves as a "brand touch-point" where customers are invited to use their imagination and mix and match wood and leather or select from a palette of 44,000 different colors. Within the Bespoke lounge, leather, wood and paint samples allow customers to touch, feel and visualize when ordering their own Rolls-Royce. In addition, the Rolls-Royce Configurator is available for customers to create their designs on screen at the touch of a button.

The Rolls-Royce Bespoke program allows customers to personalize anything from a tread-plate or headrests with their initials to more complex accessories such as a picnic set or luggage that is designed for their exact needs. Customers have been known to use wood from their own orchard or to specify their personal paints.