InterContinental Hotels Group will expand its Holiday Inn Express by another 12 properties in Southeast Asia by 2014.

Its first Holiday Inn Express that opened at a site near the capital’s National Stadium, last April, expansion in Thailand would continue with three more hotels. Another nine hotels are scheduled to open in Indonesia, Malaysia and Singapore.

The Holiday Inn Express Bangkok cost 1 billion baht to build and soft opened three months ago. It has achieved a 65% occupancy so far. Most of its business comes from regional markets such as Singapore, China and India.

According to the IHG CEO, the next Holiday Inn Express properties to open will be in Bangkok’s Sukhumvit 11 (161 rooms) followed by Pattaya (160 rooms) and Phuket (280 rooms).

Deals on five Holiday Inn Express are in the pipeline in Indonesia, followed by two properties each in Singapore and Malaysia due to open in 2014.

The Holiday Inn Express brand outsource services in most of hotel departments such as food and beverage, engineering, housekeeping enabling the hotel owner to spend less on the payroll with just 24 hotel staff onsite.

IHG will also launch its Indigo brand in Thailand, next year with a 188-room property on Bangkok’s Wireless Road near the All-Seasons complex.