Thai PBS has collaborated with the Asia-Pacific Institute for Broadcasting Development on the hosting of the Asia Media Summit 2012, which is now taking place at Centara Grand at Central Plaza Ladprao until tomorrow.

The Asia Media Summit 2012 (AMS) is being held in Bangkok for two days to examine issues relevant to the media’s role in promoting development and serving the ends of development without risking professional and ethical standards.

The AMS offers best practices and identifies building blocks to enable the media to harness public trust and create an impact in today’s society. One of the important topics in the summit is the revision of the 2003 Bangkok Declaration.

The Bangkok Declaration was issued in the 1st Conference of the Ministers on Information and Broadcasting in the Asia-Pacific region, held in Bangkok in May 2003. The conference focused on challenges in the broadcasting industry, including media globalization, cultural diversity and recommendations which were endorsed in the declaration.

With the advancement of technology in the digital age, the AMS 2012 Steering Committee agreed upon the need to revise each recommendation in accordance with the present media environment and discussed various issues influencing the media today and in the future.

The Steering Committee is aiming to promote the revised Bangkok Declaration as a model scheme for effectual and sustainable development of the media industry. It is expected that the international stage of AMS 2012 will have the declaration updated and activated.

News from NNT