View Full Version : THAI Smile Air to Begin First Flights in 2012

Kanok Karn
22nd September 2011, 21:32
Thai Airways International Public Company Limited (THAI) will have a light-premium sub-brand, THAI Smile Air, scheduled to begin its first flights in July 2012.

In its first year of operations, using Bangkok’s Suvarnabhumi Airport as its main hub, THAI will introduce the sub-brand THAI Smile Air to replace the main brand in Ubon Ratchathani, Udon Thani, Khon Kaen, Chiang Rai, and Surat Thani.

The main target market for these initial in-country flights will be the young small and medium business traveler as well as local traveler, government agents, who wants a relaxed, stylish atmosphere on board without the premium price.

THAI Smile Air light premium service will offer a complimentary meal and drink service, free passenger seat selections, faster check-in procedures, 15-20 kg baggage allowances, and the ability to accrue frequent flyer mileage on both THAI and the Star Alliance network.

THAI Smile Air will receive four 174-seat Airbus A320 aircraft in June, August and September next year, and another two in January and March 2013.Personnel for the unit will be from WingSpan Services, an outsourcing company in which THAI is a stakeholder. Applications open in October with an initial requirement for 40 pilots and 100 female flight attendants, secondary school graduates not over age 24 having TOEIC scores of at least 600.

THAIs low-cost business unit managing director Capt Woranate Laprabang said last month that the airline will use Suvarnabhumi Airport as its hub.The airline will open international routes in 2013 and will focus on penetrating the markets of China, India and coutries in the Association of Southeast Asian Nations ASEAN.

THAI Smile Air, Thai Airways International THAIs new sub-brand carrier, will begin operations in July next year, according to THAI President Piyasvasti Amranand.

Pee Baa Jub Jub
23rd September 2011, 13:23
I do not get the difference?