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View Full Version : 30% Grow Smart Phone Market in Thailand 2011



Kanok Karn
8th September 2011, 20:52
KResearch: 50.4% of consumers in Bangkok own smart phones.
56% of people answering the questionnaire, whose ages are between 20 to 24 years old or those who just start working, have smart phones in possession.

Although smart phone ownership in Thailand’s capital is relatively high, most of the people answering the questionnaire in all age groups have no smart phones at present. However, 50% of them do plan to have the device in the future.

It can be concluded that smart phone demand in the market is still high, and the business still has plenty of room to grow further, from both people who have not had smart phones and those who already have smart phones but want to change to models with higher capacity.

In addition, most of the respondents at present use mobile phones with several functions from taking photo, using multi-media and connecting to the internet, including Edge, Wi-Fi and 3G. This can reflect that people now want to use mobile devices with various functions.