View Full Version : Thailand Wins PATA Gold Award 201

Kanok Karn
13th April 2011, 10:18
Thai Airways International Public Company Limited (THAI)won the PATA Gold Award in the category: Marketing Campaign/Marketing – Carrier, forTHAI’s 50th Anniversary Projects.

THAI was awarded the PATA Gold Award for its 50th Anniversary campaign that focused
on ‘Nostalgic Marketing,’ through a number of activities and events such as the NostalgicFlight on 2 May 2010 from Bangkok to Hong Kong, the Journey of Silk Exhibition –displaying THAI’s history of products, services, aircraft, and innovations for the future, the50th Anniversary Commemorative Postage Stamps, the Story of THAI book – that captured the airlines innovative history, and the Little Captain mobile game.

The Award was announced at the 60th Pacific Asia Travel Association (PATA) AnnualConference held in Beijing, China. THAI was the only PATA airline member andorganization in Thailand to be honored this prestigious travel award. According to THAIExecutive Vice President for Commercial, Mr. Pandit Chanapai, “THAI’s celebration ofour 50th anniversary was a powerful expression of the strength of the THAI brand in givingservice from the heart. Our nostalgic campaign brought good memories to customers withour ‘Smooth as Silk’ brand message.”

Seen in photo: Mr. Pandit Chanapai (middle), THAI Executive Vice President, Commercial
Department, Mr. Bill Calderwood (right), Interim CEO, PATA and Mr. Joao Manuel CostaAntunes (left), Director, Macau Government Tourist Office.